Have you noticed how much less talk you are hearing about managing and how much more talk you are hearing about coaching? What exactly does it mean? And why are credit unions spending so much energy to help their managers become effective coaches? When most of the work being done in this country was focused on manual labor, all we needed was strong bodies to report for duty. Dig coal, lay railroad track, or take care of your responsibility on the assembly line. Someone was needed to manage the crew. Today, we don’t just need bodies to report to work, we need totally engaged people. More than a strong back, we need their heads and their hearts. Today, we need coaches who develop people, not just lead occasional staff meetings. John Maxwell, noted leadership author, points out that poor leaders add followers, while good leaders multiply leaders. A traditional manager is always looking for another warm body to fill a slot. An effective coach is in the people building business. An effective coach develops leaders and retains talents. Is there anything more important than that? Here are several things that highlight the role of an effective coach.
A coach is 100% committed to developing the employee.
An employee can tell if your objective is to make you look good, or if your mission is to help them reach their full potential. An effective coach says to an employee, “I am committed to making this the best job you have ever had and fully developing your potential.”
A coach works for the employee.
Who works for whom? A good coach knows they can not be effective if their staff is not effective, so they put lots of energy into developing each staff person. Their skills and energy are directed towards pulling out the potential in each one.
A coach removes de-motivating conditions.
One of the biggest contributions a coach can make is to remove de-motivating factors. Bad systems stop good people – so fix the systems. The employee who “stirs the pot” is killing morale – so have the needed conversation.
A coach looks forwards, not backwards.
A professional counselor will lay you on a couch and look deep into your past asking, “Why?” A coach helps you create a preferred future and focuses on “how.” The focus of coaching is not hand-holding, but creating action plans to reach new heights.
A coach schedules time together.
A manager may meet as things come up. A coach is pro-active and schedules time with each employee. There is a consistent, deliberate plan to “grow big people.” They don’t just meet with their “needy” people, they actually give their best time to their best people.
A coach asks good questions.
Questions tend to pull people close to you while statements tend to push people away. Coaches ask good questions and not just in the pre-hire or exit interview. They want their employees to stay, so they ask questions like, “What makes you want to hit the snooze button in the morning,” or “What makes you want to get out of bed in the morning?”
A coach is like a mirror.
One of the invaluable roles a coach plays is helping an employee see what he/she may not be able to see. Others do see it and think it, but it may be a real blind spot for the employee. So the coach plays a vital role in serving as a mirror – revealing both strengths and weaknesses so the employee can maximize their effectiveness.
A coach is in the people building business.
A manager may feel that the highest priority thing they do is to sit at their computer and work on schedules, reports, and procedures. A coach knows the value of turning off the computer and investing time and energy into each employee.
A coach reproduces themselves.
The skills that got a person to the management level are not the skills that are needed to succeed at this level. It used to be about you looking good. Now it is all about them looking good. There is no higher value thing that you do than to reproduce yourself in others.
Keywords: coach, motivate, motivation